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Shortly thereafter, he died (presumably unrelated).
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Over a decade after its creation, he changed the name to Muzak, in an homage to Kodak. Music signals were sent over wires, and received by small boxes in people’s homes. The idea for the company was to offer a subscription service that’d send music into people’s homes. Scientific American reassured readers in 1919, “all trees, of all kinds and all heights, growing anywhere - are nature's own wireless towers and antenna combined.” Ironic that, about 100 years later, you can drive down the freeway and see in the distance cell towers disguised as trees.Īnyway, using his multiplex invention, Squier created the company Wired Radio in 1922. “It is not a joke nor a scientific curiosity,” It was one of a couple of his inventions at the time, which also include tech that turned trees into ersatz signal towers. Signal Corps, developed Multiplex Telephony and Telegraphy - basically, allowing for the transmission of multiple audio signals via wires. It’s a story of technology completely altering the sound of public/private spaces mid-century pseudoscience about boosting productivity with “designed” music and controversial attempts at public brainwashing via the use of subliminal messaging.īack in the 1900s, Major General George O. Rewind a bit, and there’s actually a deeply fascinating history. That elevator music is cultural shorthand for blandness is perhaps unfair. The premise is that elevator music is widely understood to be dull and annoying, and (hah!) its soothing ambiance offers a stark juxtaposition to whatever chaos is bookending a given scene, like say mobs of zombies gnashing their teeth or superheroes punching each other in sensitive areas. Just a quick scan of clips online, in no particular chronological order: Babe: Pig In The City (1998) Night at the Museum (2006), Dawn of the Dead (2004), Spider-Man (2004) a Foo Fighters music video (1997), Goldeneye 64 (1997) and - in what is possibly the origin of the joke - The Blues Brothers (1980). It’s in numerous films, across multiple genres, and beyond. It’s only partially hyperbolic to state that it’s everywhere.
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The gag is officially listed on TV Tropes as The Elevator from Ipanema, referencing the most typical song used in such scenes, an instrumental version of “The Girl From Ipanema.” It’s one of those cliches that in the past ~40 years or so has eaten itself, gradually becoming so played-out that its usage became an ironic in-joke for the masses. Maybe they hum along, or nod knowingly at another stranger in the elevator, as if to say ugh, mechanical conveyances, amirite? Doors open, frenetic action resumes. The doors slide closed, and then the character waits awkwardly in the relative calm as chintzy music plays in the background. It goes something like this: A character, usually in the middle of a stressful situation, rushes into an elevator.